Privacy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for a contract to be concluded. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
“Personal data” is all information that relates to an identified or identifiable natural person. 

Server log files

You can visit our website without providing any personal information. 

Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider through your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. Processing is based on Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the trouble-free operation of our website and in improving our offer.  

Contact

Responsible
Contact us on request. The contact details of the person responsible for data processing can be found in our imprint. 

Unsolicited contact of the customer by email
If you initiate business contact with us via e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interests, preparation of offers) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons that arise from your particular situation, at any time to refer to Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use. 

Collection and processing when using the contact form 
When using the contact form, we only collect your personal data (name, email address, message text) to the extent that you provide. The data processing serves the purpose of establishing contact. By submitting your message, you consent to the processing of the transmitted data. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the lawfulness of the processing carried out based on the consent until the revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the lawfulness of the processing carried out based on the consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders

When placing an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to make this available means that no contract can be concluded. Processing is based on Art. 6 Para. 1 lit. b GDPR and is required for the performance of a contract with you. 

Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum. 

advertising      

Use of the email address for sending newsletters
We use your e-mail address, regardless of the contract, only for our own advertising purposes for sending the newsletter, provided you have expressly agreed to this. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until you revoke it. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. 

Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.

Shipping service provider      

Forwarding of the email address to shipping companies for information about the shipping status
We will forward your email address to the transport company as part of the contract, provided you have expressly agreed to this in the ordering process. The purpose of the transfer is to inform you of the shipping status by email. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company without affecting the lawfulness of the processing carried out based on your consent until you revoke it.

Payment service provider      

Using PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be clearly identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data contained therein. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):

Chrome browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

Processing is based on Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right for reasons that arise from your particular situation, at any time according to Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data. 

Analysis of advertising tracking      

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
Data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The following information can be collected: IP address, date and time of the page visit, click path, information about the browser and device you are using, pages visited, referrer URL (website via which you access our website) Have accessed the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, Google will shorten your IP address beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
Data processing, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until you revoke it. You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ as well as under https://policies.google.com/technologies/cookies?hl=de

Use of Google Ads conversion tracking
We use the “Google Ads” online advertising program on our website and, in this context, conversion tracking (visit campaign evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a cookie for the conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were forwarded to this page. Every Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to create conversion statistics. Here we learn the total number of users who clicked on one of our ads and were forwarded to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the United States. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and thus committed to comply with the European data protection guidelines.
Data processing, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until you revoke it.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/ 

Use of Google AdSense
We use the Google LLC AdSense function on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-based advertising. This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google link your IP address with other Google data. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines. Data processing, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until you revoke it. You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/ 

Use of the remarketing or "similar target group" function of Google Inc.
We use the remarketing or "similar target groups" function of Google LLC on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website use, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. There is no storage of personal data of the visitors of the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are very likely to take account of previously accessed product and information areas.
Your data may be transferred to the United States. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
Data processing, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until you revoke it.
You can find more information on Google remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/ 

Plug-ins and other 

Using the Google Tag Manager
We use the Google Tag Manager from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.
Google Tag Manager itself does not save cookies, nor does it process personal data. However, it enables the triggering of further tags that can collect and process personal data.
You can find more information on terms of use and data protection here

Use of Google reCAPTCHA 

We use the reCAPTCHA service from Google LLC on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). 
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The purpose of the query is to differentiate between the input by a person or by automated, mechanical processing. Your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, if necessary, also transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.  

Processing is based on Art. 6 Para. 1 lit. f GDPR for the legitimate interest of protecting our website from automated spying, misuse and SPAM. You have the right for reasons that arise from your particular situation, at any time according to Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data.

Further information on Google reCAPTCHA and the associated data protection declaration can be found at: https://www.google.com/recaptcha/intro/android.html such as https://www.google.com/privacy.  

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited on our website (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is one with Google LLC (1600 Amphitheater Parkway, Mountain View, CA) 94043, USA; “Google”) affiliate.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transferred to the United States. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
Data processing is based on Art. 6 Para. 1 lit. f DSGVO from the legitimate interest in the needs-based and targeted design of our website. You have the right for reasons that arise from your particular situation, at any time according to Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information at https://www.youtube.com/t/privacy.

Data subject rights and storage period

Duration of storage
After completion of the contract, the data will be stored for the duration of the warranty period, then taking legal, in particular tax and commercial, retention periods into account and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability.
In addition, according to Art. 21 Para. 1 GDPR you have a right to object to processing based on Art. 6 Para. 1 f GDPR and processing for the purpose of direct advertising.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
The personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.
After the objection has been processed, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 23.10.2019